Episode 321: Reevaluating Your Offer to Find Your Audience with Tier 11’s Angela Ponsford 

<p><span style="font-weight: 400;">In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you</span> <em><span style="font-weight: 400;">two years ahead</span></em> <span style="font-weight: 400;">of the curve.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some great insight—and a chance to win FREE tickets to</span> <a href= "https://trafficandconversionsummit.com/"><span style= "font-weight: 400;">Traffic & Conversion Summit!</span></a></p> <p><br /> <br /></p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why your business can’t survive without a CRM </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The most important question your lead magnet should answer </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why your creative should intrinsically qualify your prospect (and what that means)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What you need to know about UTM parameters and URL data</span></li> </ul> <p><br /> <br /></p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tweet a positive podcast review to</span> <a href="http://twitter.com/ralphhb"><span style= "font-weight: 400;">@ralphhb</span></a> <span style= "font-weight: 400;">for FREE T&C tix!</span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://trafficandconversion