Episode 312: What’s Working Now: How Do I Survive In This New “Privacy First” World?

<p><span style="font-weight: 400;">How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you. </span></p> <p> </p> <p><span style="font-weight: 400;">The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What FLoC means and how it affects you as an advertiser </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">3 updates Facebook recently issued related to conversion campaigns and ad manager</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The 2 most important things (that haven’t changed) when it comes to advertising</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The biggest mistake advertisers make when there’s a major change in the ecosystem</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.flurry.com/blog/ios-14-5-opt-in-rate-idfa-app-tracking-transparency-weekly/"> <span style="font-weight: 400;">iOS14 Opt-in Rates (updated weekly)</span></a> <span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.appsflyer.com/ios-14-att-dashboard/"><span style= "font-weight: 400;">impact of iOS14 & ATT on the mobile app economy  </span></a></li> </ul> <p> </p> <p><span style="font-weigh