Episode 203 - Getting Down to the Nitty-Gritty of Variation Listings With Elizabeth Greene

When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want?<br /><b></b><br />Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott. <br /><br /><br />Episode Notes:<br /><br />00:15 - Elizabeth Greene Introduction <br />03:20 - How To Approach Advertising With Large Variation Listings <br />06:00 - Forcing a New Variation to Show <br />06:45 - Testing Variants To Determine Which One Converts <br />08:10 - How To Deal With Low Conversion Rates <br />14:40 - What Gets Good Conversion Rates <br />15:30 - Return Rates of Apparel <br />18:10 - Unique Issues of Specific Ad Variations <br />20:15 - The Best of Both Worlds Ad Strategy <br />22:50 - Understanding the Nuances of Every Category <br />24:20 - Going for the Cheap Click <br /><br /><br />Website: <a href="https://www.junglr.com/" target="_blank" rel="noreferrer noopener">junglr.com/</a><br />LinkedIn: <a href="http://linkedin.com/in/elizabeth-greene-junglr" target="_blank" rel="noreferrer noopener">linkedin.com/in/elizabeth-greene-junglr</a><br />Email: <a href="https://junglr.com" target="_blank" rel="noreferrer noopener">elizabeth@junglr.com</a><br /><br />Related Post: <a href="https://www.smartscout.com/amazon-software-comparison/best-amazon-listing-tools" target="_blank" rel="noreferrer noopener">12 Best Amazon Listing Tools in 2023</a>