ep22 - How to Promote Your Blog Post on Social Media

<p><span style="font-weight: 400;">Cure the “one and done” attitude when it comes to sharing your blog posts on social media!</span></p> <p><span style="font-weight: 400;">I sit down with content marketer (and my own team member!) Leah Jarvis to talk about the strategy behind sharing your blogs on social media and why it’s not as annoying as you think it might be to post about it more than once.</span></p> <p><span style="font-weight: 400;">She also shares six ways to share one piece of content on any platform you’d like:</span></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Announcement -- A warm invitation to engage with your content</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Quote -- A punchy or attention-grabbing quote that’s easily shared by others</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Interesting Fact/Stat -- Add visual interest with an illustration of a stat or fact</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Engaging Question -- Ask your audience their opinion on the topic before pointing them to your post</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Related Roundup -- Include the post in a round-up of other pieces of content that holds hands with it well</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Throwback Post -- Share it again at the end of the month, the quarter, or the year as a throwback</span></li> </ol> <p><span style="font-weight: 400;">To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: <a href= "https://www.meganericson.com/blog/ep22-how-to-promote-your-blog-post-on-social-media"> https://www.meganericson.com/blog/ep22-how-to-promote-your-blog-post-on-social-media</a></span></p>