Embrace Content Creation and Stop Marketing Yourself Last with Jon LaClare | Ep# 651

<p>Do you spend too much time securing new business for your agency? Are you constantly scrambling to attract new clients? You could be missing opportunities to provide more value to existing clients. It’s also time you’re not dedicating to your agency, which leaves you marketing yourself last. Pouring effort into your own marketing fills your pipeline with your perfect clients and the ability to pick and choose who you’re working with. Today’s guest saw fast growth early on with his agency until he ran into this very issue: new business from referrals was drying up and finding new leads took a lot of time and effort. What changed everything for him? Content marketing.</p> <p><strong>Jon LaClare</strong> is the founder of <a href= "https://www.harvestgrowth.com/" target="_blank" rel= "noopener">Harvest Growth</a>, an agency focused on video marketing and, to a lesser degree, infomercials. His team helps high-growth companies selling consumer products and services grow sales through the power of direct response.</p> <p>Jon shares how he went from one-off projects to a predictable recurring revenue model and some of the challenges he’s faced, like the difficulty of consistently finding new leads. He also reflects on the tendency among agency owners to prioritize their clients over marketing their own agency.</p> <p>In this interview, we’ll discuss:</p> <ul> <li>What to do after referral leads start to dry up.</li> <li>Transitioning from project work to ongoing campaigns.</li> <li>Why you have to stop marketing yourself last.</li> </ul> <p> </p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a></p> <h2>Sponsors and Resources</h2> <p><strong>E2M Solutions: