E71. Brittany Hodak: How to Choose One Thing and Be Great in It

<p><span style="font-weight: 400;">My guest in this episode is a successful entrepreneur and a sought-after keynote speaker who teaches sales and marketing leaders to multiply their customers by creating superfans, Brittany Hodak. She is the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has worked with brands including Disney, Amazon, Walmart, Luke Bryan, Katy Perry, the Boston Red Sox. In 2015, she was on ABC’s Shark Tank and was offered deals from four Sharks at a valuation of more than $4 million.</span></p> <p><span style="font-weight: 400;">In this episode, we discuss how she never thought of becoming an entrepreneur until she took the risk of starting The Superfan Company at 26 years. Brittany shares about the pivotal moment when she left her multistate agency to become a keynote speaker.</span></p> <p><strong>Some Questions I Ask:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Did you have formal speaking training or are you a naturally gifted speaker? [5:58]</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Did you struggle with identity of switching away from being associated with your company? [13:05]</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">You’ve enjoyed a lot of success in your career already, what do you think has been key components to that? [18:49]</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What do you actually talk about in your keynotes? [22:18]</span></li> </ul> <p><strong>In This Episode You Will Learn:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The moment she discovered keynote speaking was better suited for her than running a multistate agency [3:26]</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she never thought of becoming an entrepreneur and much less a keynote speaker [6:10]</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to choose