E194. Do this ONE thing on Social Media for Leads in Business, Hilary Billings CEO of Attentioneers

<p dir="ltr">On PivotMe today, we talk to the CEO of Attentioneers, Hilary Billings. Hilary has traveled quite a road that eventually led her to start a business that helps others create viral videos online. She has worked with a gamut of high-performing entrepreneurs, billionaires, models, and New York Times best-selling authors. A former Miss Nevada journalist, on-camera host, and tv producer, she has also worked with national traditional media outlets, including USA Today, E! News, and Extra! Entertainment Television. Her insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.</p> <p dir="ltr">Hilary explains why you need to focus on having a goal, appealing and attention-grabbing content, and creating short-form videos to engage with people. In this episode, we discuss how to use TikTok to create valuable content that converts viewers into leads.</p> <p dir="ltr">Listen in to learn how to start making attention-grabbing and emotionally sparking TikToks that also create an information gap. You will also learn how to leverage the algorithm by optimizing and maximizing your watch time so your TikToks can perform on different platforms.</p> <p dir="ltr"><strong>Pivotal Questions Asked:</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[4:33] Can you tell everyone why you were in Fiji?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[17:28] How do you self-sabotage?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[24:59] What advice would you give a business owner looking to explore and utilize social media?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[39:37] Does the content you create for TikTok apply to LinkedIn?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[46:44] How do we translate the video views over into business?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[57:30] What do you say to the business owners on the fence