E184: Next Gen eCommerce Promotions With High Engagement QR Codes & Social ’Screenshots’ - w/ Tanya Sardana, Flyshot - THE ECOMMERCE EDGE Podcast - 12 January 2023

<p>We've recently rebranded to 'THE ECOMMERCE EDGE' Podcast (formerly At the Coalface) to better reflect what we do! Enjoy.</p> <p>----------------------------------------------------</p> <ul><li><a href='https://www.linkedin.com/in/tanyasardana/'>Tanya</a> is the Co-Founder & CEO of <a href='https://www.flyshot.io/'>Flyshot</a> - <a href='https://www.flyshot.io/'>https://www.flyshot.io/</a></li> <li>Flyshot is an 'In Development/Beta', SaaS based eCommerce promotions management platform</li> <li>Flyshot uses a unique model to drive high intent purchases</li> <li>flyshot links campaign creative to unique QR codes which customers screenshot and then upload at checkout to qualify for the promotion</li> <li>The high intent nature of screenshotting a promotion helps ensure low return rates from the social channels that customers uses most and ultra high engagement</li> <li>In this episode, Jason and Tanya discuss eCommerce promotions, how the model is often broken and how high return rates on discounted products can kill eCommerce margins</li> </ul>