E111: Will Charnley - How Seasalt Has Managed to Differentiate Their Fashion Brand in a Hugely Saturated and Competitive Market

<p>Will Charnley is the Former Chief Sales Officer at Seasalt, a Cornish Clothing company with over 65 brick-and-mortar stores. After going through a digital transformation journey, Seasalt is on track to hit £100m in sales, largely due to its partnerships with M&amp;S, Zalando, Next and Amazon US.</p> <p>Prior to joining Seasalt, Will headed up Strategy at Greene King, the UK’s largest pub company. Before that, he spent his career at John Lewis in a variety of operational, strategic and transformation roles.</p> <p>In this podcast, Will shares how Seasalt navigated the uncertainty of COVID-19 when they had to close all of their well loved stores. He discloses the three key differentiating factors that make Seasalt highly successful in a hugely competitive fashion market. </p> <p>Find out why Seasalt is closing down a few of their stores and opening others. Will discusses the challenges that Seasalt is facing when growing internationally and what’s next for this retailer. </p> <p>Listen to this podcast to hear how this family-owned Cornish company stays true to who they are to build long-lasting relationships with their loyal customers. </p> <p><br /></p> <p><br /></p>