Dr Dentist, You and Your Team Are Always Marketing, Every Moment of Every Day!

<p><span style="font-weight: 400;">We kick off this show with our thoughts on the aftermath of July 4th. We enjoyed our celebrations, but there was a small fraction of people so discouraged that they didn't want to celebrate our great country. It's a shame to lose sight of the sacrifices people in the past have made for us. People worked together in order for us to have the country we have today.</span></p> <p><span style="font-weight: 400;">We are also talking about something important that dental offices can't ignore. Whether you want to believe it or not as a dental office, you are always marketing. We talk about the importance of first impressions and how you present yourself. We also talk about the three things you should say to each patient and the importance of knowing who your ideal customer avatar is.</span></p> <p> </p> <p><strong>Show Highlights</strong></p> <p><span style="font-weight: 400;">[04:01] We are marketing ourselves all day everyday. We all know that first impressions are hard to overcome.</span></p> <p><span style="font-weight: 400;">[05:38] We need to present ourselves to people so that we are believable and seen as trustworthy and honest individuals.</span></p> <p><span style="font-weight: 400;">[06:28] No amount of promotion can make up for a bad experience or a bad first impression.</span></p> <p><span style="font-weight: 400;">[07:33] In your morning meeting, talk about your patient experiences from the previous day. You need to follow up and make sure you don't break a promise by not doing what you say you're going to do.</span></p> <p><span style="font-weight: 400;">[09:01] Who do you want as your ideal patient and why?</span></p> <p><span style="font-weight: 400;">[10:45] If you do these three things people will listen to you and buy from you. #1. Use their name. #2. Listen to them and what their problem is. #3. Propose a possible solution.</span></p> <p><span style="font-weight: 400;">[12:20] Know your ideal patient avatar. If you don't know your ideal patient avatar, how could you