DigitaLee: NFT or WTF, Healthcare in the Metaverse & Digital ROI pt. 2

Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase are both confused by CVS moving into selling virtual healthcare goods. Once they get past that, they look at provider organizations planting the flag in the metaverse, and then it's the second of our two-part digital ROI miniseries, this one on how healthcare marketers can position digital programming to justify the ROI. Episode links: Healthcare Finance News: CVS Files Patent to Sell Goods and Healthcare Services in the Metaverse Forbes: Amazing Possibilities of Healthcare in the Metaverse Learn more about your ad choices. Visit megaphone.fm/adchoices