CTO Scott Hirsch Learned That Free Wasn't the Best Price for His Software

<p>CTO of TalentMarketplace.ca</p> <p>Episode page: <a href="https://markgraban.com/mistake154">https://markgraban.com/mistake154</a></p> <p>My guest for Episode #154 of the <a href="http://myfavoritemistakepodcast.com/">My Favorite Mistake podcast</a> is <a href="https://www.linkedin.com/in/scott-hirsch-4ba0a732/">Scott Hirsch</a>, the co-founder and Chief Technology Officer at the HR platform <a href="http://talentmarketplace.ca/">Talent Marketplace</a>. With work experience combining business administration and computer science, Scott's passions lie in enabling business processes through the innovative use of technology.</p> <p>In today's episode, Scott shares his “favorite mistake” story about setting the beta version of their platform as free. They launched the platform for free and “got almost no response.” Once they put a fee to it, clients started coming in, as Scott tells us. How did they decide their initial pricing was a mistake?</p> <p>We also talk about questions and topics including:</p> <ul> <li>“Freemium model”??</li> <li>Which way would we rather be wrong?</li> <li>Hiring challenges right now?</li> <li>The search for talent in a tight market?</li> <li>Does the data bring particular insights?</li> <li>Increase in remote work?</li> </ul> <p>Find Scott or his company on social media:</p> <ul> <li><a href="https://www.linkedin.com/in/scott-hirsch-4ba0a732/">LinkedIn</a></li> <li><a href="https://twitter.com/talentmarketplc">Twitter</a></li> <li><a href="https://www.youtube.com/c/TalentMarketplace">YouTube</a></li> <li><a href="https://www.facebook.com/talentmarketplc">Facebook</a></li> <li><a href="https://www.instagram.com/talentmarketplc/">Instagram</a></li> </ul> <p><br></p> --- Support this podcast: <a href="https://anchor.fm/favorite-mistake/support" rel="payment">https://anchor.fm/favorite-mistake/support</a>