Craig Martelle on Pricing Strategies, Making More Money with Less Books, and Writing with Health Issues

<p><span style="font-weight: 400;">Episode 29 / Science fiction author Craig Martelle joins Sara and Jami to discuss pricing, book production strategies, and writing through health issues.</span></p> <p><span style="font-weight: 400;">This week Sara is uploading her Christmas mystery as a preorder. She reports on the new Apple interface for uploading books,</span> <a href= "https://authors.apple.com/epub-upload"><span style= "font-weight: 400;">authors.apple.books</span></a><span style= "font-weight: 400;">. After listening to The Creative Penn Podcast with</span> <a href= "https://www.thecreativepenn.com/2020/06/29/creative-business-natalie-sisson/"> <span style="font-weight: 400;">Natalie Sisson</span></a><span style="font-weight: 400;">, Sara looked for the bottlenecks in her processes and decided she was a bottleneck! She created a screenflow of some of her tasks then had her assistant create a workflow and take over those tasks. Jami’s working on her next book, and she shared that she’s creating two different giveaways, one for her newsletter list and another to attract new readers. Jami and Sara discussed the importance of remembering you have two different groups to market to--warm readers and cold (potential) readers--and different ways to reach both groups. Come over and say hi to Jami and Sara in the</span> <a href= "https://www.facebook.com/groups/304647074240099/"><span style= "font-weight: 400;">WIKT Facebook group</span></a><span style= "font-weight: 400;">! You can find show notes and links at</span> <a href="https://wishidknownforwriters.com/"><span style= "font-weight: 400;">wishidknownforwriters.com</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">In this podcast episode, you’ll discover:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Craig began writing after he retired</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What Craig wishes he’d known about story:</span> <a href= "https://books2read.