Copywriting Crash Course: Why Good Copy Is Essential To Your Small Business — Ep. 184

<p><!-- wp:create-block/libsyn-podcasting-block --></p> <div class="wp-block-create-block-libsyn-podcasting-block"> <div class="libsyn-shortcode"></div> </div> <p><!-- /wp:create-block/libsyn-podcasting-block --></p> <p><span data-sheets-value= "{"1":2,"2":"The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not. Bookkeeper, accountant, administrative, manager, visionary, creative, social media expert, marketer…and copywriter. Yep, whether you realize it or not, want to or not, love it or not, if want to be in business, you need to know how to write copy. Your business literally cannot exist without it. And yet, so many coaches, practitioners, and small business owners never give their copywriting skills a second thought and then are stumped when their businesses are struggling to take off, not building an audience, and not creating a connection-based community. It ALL comes back to copy. In this Copywriting Crash Course podcast series, I’m covering the ins and outs of writing good copy for your small business, even if you’re not a “good writer,” so stay tuned."}" data-sheets-userformat= "{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Arial","16":11}"> The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not. Bookkeeper, accountant, administrative, manager, visionary, creative, social media expert, marketer…and copywriter. Yep, whether you realize it or not, want to or not, love it or not, if want to be in business, you need to know how to write copy. Your business literally cannot exist without it. And yet, so many coaches, practitioners, and small business owners never give their copywriting skills a second thought and then are stumped when their businesses are struggling to take off, not building an audience, and not creating a connection-based community. It ALL comes back to copy. In this Copywriting Crash Course podcast series, I’m covering the ins and outs o