Conflict: The One Fear That Holds You Back in Negotiation & How to Overcome It w/Bill Sanders

<p><span style="font-weight: 400;">Negotiation can either be an antagonistic, competitive tug-of-war, or a relationship-building process where two sides come together in an agreement based on value. </span></p> <p> </p> <p><span style="font-weight: 400;">Even though it sounds contradictory, the greatest barrier to a successful negotiation is the fear of conflict, and if we want to sharpen our agreement-making skills, getting comfortable with it is essential. </span></p> <p> </p> <p><span style="font-weight: 400;">How do we fully advocate for ourselves without alienating the other party? What are the most counter-productive things we have to avoid in negotiation? </span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, I’m joined by Bill Sanders, the author of a great new negotiation book, Creative Conflict. He shares why our learned aversion to conflict holds us back in negotiation, and how to overcome it. <br /> <br /></span></p> <p> </p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p> </p> <p><strong>The power of small agreements and small wins<br /></strong><span style="font-weight: 400;">How do we move a stalled negotiation forward leveraging high-value, low effort trade-offs? </span></p> <p> </p> <p><strong>How to renegotiate an existing agreement so it better serves us<br /></strong><span style="font-weight: 400;">Anything that’s been negotiated can be renegotiated, and there’s always a possibility to make a contract better, but how do we put this into action? </span></p> <p> </p> <p><strong>Why we have to wear different hats in a negotiation<br /></strong><span style="font-weight: 400;">In a negotiation, we have to show up for ourselves, the way we show up for others. What strategies can we use to tap into that agent/advocate side of ourselves?  </span></p> <p> </p> <p><strong><br /> Guest Bio</strong><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Bill Sanders is the CEO of Mobus Creat