Collaboration Tactics That Dominate the Market, Maximize Your Digital Footprint & Generate Leads w/Luke Shankula

<p><span style="font-weight: 400;">The status quo in real estate dictates that agents get leads, and LOs have to ask, compete, and cold call for that business - but what if you could flip that and create the ultimate win-win by partnering up? </span></p> <p> </p> <p><span style="font-weight: 400;">Agents and LOs are perfectly positioned to differentiate themselves, dominate the marketplace, generate better leads and close more deals when they WORK TOGETHER.</span></p> <p> </p> <p><span style="font-weight: 400;">What are some of the bigger opportunities agents and LOs can capture through collaboration? Why are systems the key to success in marketing? </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, marketing expert and CEO of Paragon Digital Marketing, Luke Shankula talks about the power of “Agent-LO” partnerships and how to create value for both sides of the relationship.<br /> <br /> <br /> <br /></span></p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>-How to build a recognizable brand in your market </strong></p> <p><span style="font-weight: 400;">In a highly competitive market, we need to use marketing to stay in front of people. What quick, easy and highly affordable ad campaign can we run to maximize our reach? </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>-The power of differentiating yourself from the average LO</strong></p> <p><span style="font-weight: 400;">How can loan officers separate themselves from the average cold calling agent by providing value and consistently delivering what agents really want? </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>-Why systems and automation are critical to our success</strong></p> <p><span style="font-weight: 400;">When it comes to systems, real estate agents have a low adoption and utilization problem, and we’re leaving money on the table because of it. What systems should we invest in if we want to get better mar