CISOs Don’t Care About Your Funny Sales Pitch

<p><img class="size-full wp-image-883 alignright" src= "http://cisoseries.davidspark.dcgwebdesign.com/wp-content/uploads/2018/06/CISO-Vendor-Podcast-Logo-300x300_Updated-August-2018.png" alt="" width="300" height="300" />Don’t bother trying to craft a potentially clever, funny and adorable email that you hope will tickle a security practitioner; it’s simply not going to work. When it comes to security pitches, practitioners just want the facts. While humor is appreciated, a cold email pitch is not the time to showcase your creative writing skills. As always, the show is hosted by me, <a href= "https://www.linkedin.com/in/davidspark/">David Spark</a> (<a href="http://twitter.com/dspark">@dspark</a>), founder, <a href="http://sparkmediasolutions.com/">Spark Media Solutions</a>  and <a href= "https://www.linkedin.com/in/mikevj/">Mike Johnson</a>, CISO, <a href="http://lyft.com/">Lyft</a>. Our guest this week is <a href= "https://www.linkedin.com/in/grossmanjeremiah/">Jeremiah Grossman</a> (<a href= "https://twitter.com/jeremiahg">@jeremiahg</a>), CEO, <a href= "https://bitdiscovery.com/">Bit Discovery</a>.   On this week’s CISO/Security Vendor Relationship podcast, You’ll discover that InfoSec truism and:</p> <ul> <li>10-second security tip (do you have these security controls in place?).</li> <li>The correct pronunciation of CISO (and whether anyone cares).</li> <li>Consumers and activists issuing lawsuits in the name of GDPR and why that’s a good thing for the future of GDPR.</li> <li>The increasing cost of breaches.</li> <li>A new method to get a security practitioner’s time (Is the idea so crazy it will work? Or do we just need more crazy ideas?).</li> <li>How a security vendor helped me this week.</li> </ul> <p>  <em>The written content for this podcast was first published on Security Boulevard.</em></p>