Christmas in Connecticut: Behind the scenes of Hartford HealthCare's holiday TV commercial

<p>In this episode, we go behind the scenes of Hartford  HealthCare&apos;s 2021 holiday TV commercial which was shot in Connecticut and focuses on the gift of vaccination.  <br/><br/>Steve Coates&apos; guests are Helayne Lightstone, senior director of branding <a href='https://hartfordhealthcare.org/about-us/our-brand'>Hartford HealthCare</a>,  and Reem Nouh, senior vice president of healthcare marketing at <a href='https://www.adamsknight.com/'>Adams &amp; Knight</a>, Hartford HealthCare’s creative partner.</p><p>They give us their unique perspective - which describes their partnership and how their teams successfully take a simple idea from its inception through to the end result - a powerful 30 second TV spot – one that not only revokes emotion but achieves every advertiser’s goal – encouraging viewers like us to take action. </p><p>Watch Hartford HealthCare&apos;s 2021 holiday TV spot <a href='https://youtu.be/4SphsnF8kYA'>here</a> or go to <a href='https://hartfordhealthcare.org/about-us/our-brand'>HartfordHealthCare.org/brand </a><br/><br/>You can follow and share Hartford HealthCare’s More Life podcast for more episodes on a wide range of fascinating topics. Just search “Hartford HealthCare” on your favorite podcast platform. You’ll be notified every time a new episode drops.</p>