BYP 236: How To Market Yourself With Authenticity with Lindsay Hotmire

<p class="p1"><span class="s1">Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.</span></p> <p class="p1"> </p> <p class="p1"><span class="s1">In this episode, we discuss:</span></p> <p class="p1"><span class="s1">1. How to get in touch with your core identity</span></p> <p class="p1"><span class="s1">2. Worldviews</span></p> <p class="p1"><span class="s1">3. 3 basic questions that help you find your brand’s message</span></p> <p class="p1"><span class="s1">4. The Johari window tool</span></p> <p class="p1"><span class="s1">5. The “unbranding” process</span></p> <p class="p1"><span class="s1">6. An authenticity inventory you can take for self-awareness</span></p> <p class="p1"><span class="s1">7. How Lindsay used this information to grow her business</span></p> <p class="p1"><span class="s1">8. Phenomenology</span></p> <p class="p1"><span class="s1">9. What it looks like to differentiate yourself</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.</span></p> <p class="p2"> </p> <p class="p1"><span class= "s1"><strong>Resources:</strong></span></p> <ul class="ul1"> <li class="li3"><span class="s2"><a href= "https://lindsayhotmire.com/"><span class="s3">Download Lindsay’s Brand Authenticity Guide</span></a></span></li> <li class="li3"><span class="s2"><a href= "https://www.instagram.com/lindsayhotmire/"><span class= "s3">Lindsay’s Instagram</span></a></span></li> <li class="li3"><span class="s2"><a href= "https://www.linkedin.com/in/lindsayhotmire/"><span class= "s3">Lindsay’s LinkedIn</span></a></span></li> </ul> <p class="p2"> </p> <p class="p1"><span class="s1"><strong>Connect with Mike:</strong></span></p> <p class