BYP 225: Speakers, Sponsors, and Seats with Rich Brooks

<p class="p1"><span class="s1">Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off.</span></p> <p class="p1"><span class="s1">I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through:</span></p> <ul class="ul1"> <li class="li1"><span class="s1">The importance of starting small</span></li> <li class="li1"><span class="s1">Focus on the 3 S’s: speakers, sponsors, and seats</span></li> <li class="li1"><span class="s1">How to create a digital marketing plan for a live event</span></li> <li class="li1"><span class="s1">The power of personally reaching out and inviting people</span></li> <li class="li1"><span class="s1">How to market smaller live events that happen more frequently</span></li> <li class="li1"><span class="s1">The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate</span></li> </ul> <p class="p1"><span class="s1">Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing.</span></p> <p class="p1"><span class= "s1"><strong>Resources:</strong></span></p> <ul class="ul1"> <li class="li3"><span class="s3"><a href= "https://www.amazon.com/Lead-Machine-Everything-Entrepreneurs-Generating-ebook/dp/B01N5UT6JN/ref=sr_1_1?keywords=rich+brooks&qid=1583438296&sr=8-1"> <span class="s4">The Lead Machine: The Small Business Guide to Digital Marketing</span></a></span></li> <li class="li3"><span class="s3"><a href= "https://www.theagentsofchange.com/podcasts/"><span class="s4">The Agents of Change podcast</span></a></span></li> </ul> <p class="p1"><span class="s1"><strong>Connect with Mike:</strong></span></p> <p class="p3"><span class="s5"><a href= "https://mikekim.com/">https://mikekim.com/</a></span></p> <p class="p3"><spa