Building Trust and Rapport: The Art of Being a Service Advisor [THA 326]

<div dir="auto"> <div class="px-10"> <div class="text-lg pt-4 text-left prose-lg"> "The service advisor is the face of the brand and the first point of contact for customers." Join our round table discussion as our panel shares their experiences and strategies of successful service advisors, highlighting the importance of communication skills, creating a positive customer experience, and building customer trust and rapport. It's also essential to be an educator rather than a salesman and help customers understand how to maintain their vehicles to avoid breakdowns. The discussion also emphasizes the need for investment in service advisor training and development. </div> </div> </div> <p style="line-height: 16.5pt"><span style="font-size: 12pt;color: #333333">Courtney Archer, Service Advisor, <a href="https://www.globalcarcare.net/" target="_blank" rel="noopener">Global Car Care</a>, Wenatchee, Washington.</span></p> <p style="line-height: 16.5pt"><span style="font-size: 12pt;color: #333333">Mike Elceser, Service Advisor, <a href="https://www.dkautomotiverepair.com/" target="_blank" rel="noopener">D&amp;K Automotive Repair</a>.</span></p> <p style="line-height: 16.5pt"><span style="font-size: 12pt;color: #333333">Rena Rennebohm, CEO Empowered Advisor. Listen to Rena’s previous episodes <a href="https://remarkableresults.biz/?s=%22Renna+Rennebohm%C2%A0%22" target="_blank" rel="noopener noreferrer">HERE</a>.</span></p> <p style="line-height: 16.5pt"><span style="font-size: 12pt;color: #333333">Show Notes:</span></p> <div class="px-10"> <div class="text-lg pt-4 text-left prose-lg"> <ul> <li><span style="font-size: 12pt;color: #333333">Watch Video Episode <a href="https://www.youtube.com/watch?v=4XT7g8y1t2E" target="_blank" rel="noopener">HERE</a></span></li> <li>(00:03:11) The importance of tonality and creating a positive first impression when answering the phone to potential customers.</li> <li>(00:05:31) Mike and Courtney discuss their different backgrounds and how they became service ad