Bridging the Sales Gap - Succeeding at Western Trade Shows as an Asian Company

<p>Are you an Asian company exhibiting at trade shows targeting Western countries? Communication and cultural gaps can hurt your sales results. In this episode, we discuss additional vital skills for trade show success when selling across cultures.</p> <p>You’ll learn:</p> <ul> <li><p>Why direct translation from Asian languages sounds overly formal and stiff to Westerners</p> </li> <li><p>Examples of ineffective vs. effective English sales phrasing</p> </li> <li><p>Adapting your pitch for individualistic vs. collectivist mindsets</p> </li> <li><p>Resources to improve your team’s English proficiency and cultural awareness</p> </li> <li><p>Key strategies Asian companies should employ when attending Western trade shows</p> </li> </ul> <p>I’m spotlighting an upcoming major event - <a href="https://www.globalsources.com/trade-fair/hongkongshow?source=TopNav_TS" rel="nofollow ugc noopener">the Global SourcesFair starting October 2023 in Hong Kong</a>. This podcast equips Asian companies with insights to maximize sales at Western trade shows.</p> <p>Get the full training when you purchase our specialized ebooks and audios on closing deals and cross-cultural selling tactics. <a href="https://excelnow.gumroad.com/l/salesbundle?_gl=1*1s5f4y3*_ga*MTQ1OTYwNTU5OS4xNjg5NTEyOTYy*_ga_6LJN6D94N6*MTY5Mjg3NjgwMy43Ni4xLjE2OTI4NzY4MDUuMC4wLjA." rel="nofollow ugc noopener">You can purchase a fantastic sales bundle here</a> from our friends at Excel Now. You can also <a href="https://expertinfluencepro.com/" rel="nofollow ugc noopener">grab a 30 minute free trial zoom session with me to discuss your absolute strategy and techniques ready for the day.</a></p> <p>Get immediate access to my premium ESL content, which offers you regular motivational articles, confidence-building audios, detailed career success hacks and strategies to immigrate to most major countries in the world, plus access to my own personal journey to transform my life from pain to power. Grab this and more for just $3 a month, when you sign up before October 2