Bob Burg | The "GO"Giver Podcast

<p>Corey Berrier interviews the top guests in the top contact that’s relevant today for your sales in your business. Get tips from the experts on how to be a successful life.</p> <p> Corey Berrier, CEO of Sales and brings you top guests in the top content that is relevant today for your success. Get insider tips and strategies from sales experts, entrepreneurs, authors and more!</p> <p><br /> Today’s Episode Summary:<br /> On today’s podcast, I have a very special guest, Mr. Bob Burg; a sales expert, speaker, and author of several books on sales, marketing and influence, with total book sales approaching two million copies. Bob started his career 40 years ago with a sales system that changed his destiny in the world of sales forever and now he is helping other people to grow in sales. Bob also has a library and has turned the knowledge and wisdom of other people into his own through its right application. Today Bob is sharing with us his wisdom of 40 years on sales and he is also entertaining questions of our Clubhouse audience.  <br />  1. Bob explains that selling a product/service is not just about going out and telling people about it. It’s about having a well-proven system that guarantees to generate more sales. Such type of sales system is usually based on logical and specific set of ‘how to’ principles which can help you to predictably achieve more sales.<br />  2. Secondly, don’t make “money” as your prime reason of sales. Rather focus on providing “value” to your customers because money is just a reward for hitting the target of serving others. If you will approach selling this way, people will willingly exchange their money with the value, they will also be your walking ambassadors, and they will refer you to everybody.<br />  3. As a salesperson, you should focus on the wants and desires of your customer. You should provide them value that THEY think is a value, not what YOU think is a value.<br />  4. If you are a Solopreneur or you are running a small company then you should focus on making enough mo