BE#71: Focus on your niche and become a master at it, there is no point in being jack of all trades, says "Joseph Saheb Youssef"

Our guest today "Joseph Saheb Youssef" has 15 + years of experience in showing people and brands on how to C.A.R.E. Connect, Appreciate, Relate and Engage meaningfully, while defining their WHY, by aligning their Actions, to their Vision, Mission and Purpose and help Create The Edge ™®© over the competition. He lives, breathes and bleeds Sales and Business Development through Relationship Building. He shows businesses how to Collaborate to Co-Create and redefine their approach to get the Competitive Advantage. An only child, of a single mother, who has faced life’s challenges head on, to having had a professional music band when he was 15 years old, to having moved to Australia at 17, and negotiating some of the world’s largest infrastructure projects at 30. A country strategy consultant for an NYSE listed company at present, his first two jobs were that of a Paper Delivery Boy and Dishwasher in Melbourne when he was 17. Through sheer determination, resolve, grit and confidence, he has been able to play integral roles in Strategy and Communications at MNCs as well as had the privilege to spearhead a few start-ups and franchise businesses. He juggles a corporate career, roles as independent consultant and podcast host and content creator, and is 1 person among less than 1000 people, amongst 620 million users across the world on LinkedIN, who has Beta Tester access to #LinkedInLive Streaming. In this episode he shares some golden nuggets like: - Become your brand in yourself for example like "Warren Buffet" most of the people don't know the name of his company but they know him. - As a new entrepreneur start building your personal brand as people resonate with people and people buy people more than products or services. - Work on your brand message, its important to have the right message out there so it resonates with your audience. - As an aspiring entrepreneur understand content creation is essential to grow your influence and to get noticed. - Content creation is basically conveying who you are, what you