August 20th, 2022 | Apple Products, Home Buying, Gen Z, Reduction Act, China, Inventory and Sales, Emerging Market, Housing & Saving Rates Due to Covid...

<p>Apple Products In the past we have posted about where will Apple find the next area of growth for their business. One area of growth for them could be the $452 billion mobile ad market which could grow to $680 billion in 2026. They also may take advantage of trying to get into the online advertising market which is about $600 billion. There are many different ways that Apple may end up putting advertising on your phone and through your apps. It will be interesting to see how they handle this over the next few years and how consumers accept more advertising on their phone. Home Buying The affordability index of homes in the US has fallen to 98.3 which is the worst since June 1989. With rising mortgage rates and the sale prices of homes not dropping yet, home buyers just cannot afford to buy a home. If you’re already in a home, you do have the appreciation to use for a down payment on a new home, but if you’re trying to get into your first dream home that is getting farther and farther away for first time home buyers. Not only are the payments harder to qualify for, but the 20% down payment on a home of is also much harder to achieve. If you look at a $400,000 home the 20% down payment would only be $80,000 versus a home of $600,000 that would require a down payment of $120,000. That's a 50% increase. This is also preventing homeowners from moving up to another level if they cannot sell their existing home to first time buyers. Gen Z Generation Z, who are ages 18 to 24, have been an active generation of investors with half of them investing and 26% buying stocks. They have really only experienced the decline from Covid and feel stocks always rebound quickly. This year they are learning a new lesson and a bank rate survey found that 73% of Gen Z traded actively this year compared with Gen Xers, who are 42 to 57, just 28% traded. With baby boomers only 25% traded. I think the problem could be is where Gen Z gets their information. Half of them learned investing on YouTube and watch other exciting videos and 1/3