Attest turned off the traditional leadgen model - what did they start doing instead? | Episode #32

<p>In this episode of the Show Me The Data podcast, Tukan spoke with Andy Davis - Director of Demand Generation at Attest.</p> <p><br></p> <p>What do you do when you realise that your MQL → Closed-Won is only 0.1%? 🤔</p> <p><br></p> <p>Well, that was the exact question that Andy Davis was posed with when he made that discovery for Attest.</p> <p><br></p> <p>And during today's podcast conversation, Tukan explores exactly what came next for Andy and the marketing team at Attest once they turned off the traditional leadgen model.</p> <p><br></p> <p>P.S. It didn't involve running gated eBook campaigns on LinkedIn 😅</p> <p><br></p> <p>If you want to connect with Andy, click <a href="https://www.linkedin.com/in/andy-davis/">here</a>.</p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message