Amirah Kassem: Flour Shop Founder, Baker, and Author

<p>Pastry chef, entrepreneur, and author Amirah Kassem is the genius behind the Instagram-famous Explosion Cakes and her vibrant pastry brand Flour Shop. Since the brand’s founding in 2012, her one-of-a-kind creations have gained the attention of millions globally, including celebrities such as Beyoncé, Kim Kardashian, and Sarah Jessica Parker. Kassem has also written multiple books—<em>The Power of Sprinkles: A Cake Book </em>and two children’s books—and has product collections with everyone from Williams-Sonoma to Pottery Barn and an apparel collaboration with Vans. Most recently, she joined the Disney+ food-art series <em>Foodtastic</em> as a judge. But before she began paving her own pastry path, she worked in quite a different creative industry: fashion. She held a plethora of positions in the NY fashion scene, including at Andy Warhol’s <em>Interview</em> magazine and Johan Lindeberg’s beloved denim and leather label Blk Dnm. On this episode of <em>Second Life</em>, hear how Kassem turned her passion for pastries into a celebrated multi-vertical brand.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>