A New Way To Market Your Book with Acclaimed Book Publicist Lynda Bouchard

<p>If you’re an author or aspiring writer who dreads the “M” word (in this case, we mean MARKETING), not to fear: this week, <strong>Joe</strong> and <strong>Rea </strong>welcome Lynda Bouchard, esteemed book publicist and founder of boutique marketing firm <a href="https://bookingauthorsink.com/" rel="nofollow">Booking Authors Ink</a>. She started her burgeoning business as a literary “concierge” to southern authors and offers a surprisingly refreshing take on all things book marketing. </p><p><br></p><p>In this episode, Lynda discusses the advent of hiring a publicist, thinking outside of the box when it comes to selling books (especially post-COVID), and why it’s so important for writers to cherish their process <em>and </em>their product, as well as:</p><p><br></p><ul><li>The difference between promotion and marketing</li><li>What exactly is a literary “concierge”?</li><li>How picking the right publicist is so important for an author</li><li>The best “other” ways to sell your book</li><li>Why writers need to focus on defining their own version of success</li></ul><p><br></p><p>Which begs this question for our listeners: <em>what does writing success look like for you? </em>Let us know your answer at podcast@writewayco.com</p><p><br></p><p>Visit and learn more about Lynda and Booking Authors Ink at <a href="http://www.bookingauthorsink.com/" rel="nofollow">www.bookingauthorsink.com</a>.</p><p><br></p><p>Also, <strong>Rea</strong> and <strong>Joe</strong> encourage you to visit <a href="http://www.organifishop.com" rel="nofollow">Organifi</a> this February, for the world’s most powerful superfoods, and chocolate that is <em>actually</em> good for you. Use the code ‘Writeway’ to get 15% off your order!</p><p><br></p><p>As if it couldn&#39;t get better, <strong>Writeway Podcast</strong> is also working with <a href="https://pipelinemediagroup.com/" rel="nofollow">Pipeline Media Group</a> on a submission drive for <a href="https://bookpipeline.com/shop/unpublished-contest" rel="nofollow">Book Pipeline’s 2021 Unpub