838. BOXFOX Co-Founder & CEO Chelsea Moore On Identifying A Gap In The Market, How To Get Into Big Box Retailers, And The Brand’s Social Strategy

<p><span style="font-weight: 400;">Today, I’m joined by BOXFOX Co-Founder and CEO Chelsea Moore. BOXFOX is a women-owned gift box platform that makes gifting effortless and elevated. After graduating college, Chelsea and her co-founders Jenni and Sabena were looking for a way to send personalized gifts to their friends who had spread out around the country. They wanted to be able to celebrate and send condolences without sending a generic fruit basket or shopping all over to create their own pricey care package. </span></p> <p> </p> <p><span style="font-weight: 400;">Thus, BOXFOX was born and transformed the gifting space. One of the main pillars of BOXFOX is to enable people to maintain both personal and professional relationships in a really authentic way, and the pre-packed curations, customized corporate gifts, and BUILD A BOXFOX™ platform do just that. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s episode, Chelsea shares exactly how they launched their business and major highlights and challenges from their journey. She explains their buying and merchandising philosophy and how their guiding principles have remained solid since the start, but their goals and strategies have changed as they’ve grown. Tune in to hear more of our conversation about building a first-of-its-kind product and how Chelsea is re-defining gifting with BOXBOX. </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Chelsea and her co-founders Jenni and Sabena came up with the for BOXBOX</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The initial step they took take BOXFOX from an idea to a tangible item </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Chelsea’s perspective on co-founding vs being a</span> <span style= "font-weight: 400;">solopreneur</span><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 4