78: Building a Business Idea Into an Emerging Brand and Competitive Franchise, with Guest Franchisor Jeff Dudan

<p><span style="font-weight: 400;">The Franchise Secrets Podcast sits down with guest Jeff Dudan to talk about his experience as a franchisor and his new book, “Discernment: The business athlete’s regimen for a great life through better decisions.” Jeff founded, built, operated, and eventually exited the leading national franchise AdvantaClean, giving him a wealth of experience.</span></p> <p><span style="font-weight: 400;">As a successful franchisor, Jeff opens up about the strategies he’s used when scaling a business into an emerging brand. From remaining calm and reacting to what’s actually happening during a crisis and managing your relationship equity to making good decisions under pressure, Jeff’s tips will help guide you from having a good business idea into having a stable franchising opportunity.</span></p>