566 | News from the EDGE | Week of 1.30.2023

<p>Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What’s going on here? Seriously?</p> <p>Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week!</p> <p><strong>News from the EDGE:</strong></p> <p>[00:04:04] Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak</p> <p>[00:13:13] EDGE of the Web Sponsor: <a href= "https://edgeofthewebradio.com/inlinks">edgeofthewebradio.com/inlinks</a></p> <p><strong>Take the SE Ranking Checklist Challenge!</strong><strong><br /></strong>Receive a one-month Pro 1000 subscription for completing this challenge when you go to <a href= "https://edgeofthewebradio.com/seranking">https://edgeofthewebradio.com/seranking</a> and send a screenshot of these completed steps:</p> <ol> <li>Create a project, add at least 5 keywords;</li> <li>Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;</li> <li>Run a website audit and show what issue you are going to fix;</li> <li>Do a backlink check and upload your backlinks to the Backlink Monitoring tool;</li> <li>Optimize one page using the Content Marketing tool.</li> </ol> <p>[00:14:05] Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division</p> <p>[00:17:53] Sometimes Cannibalizing Your Own Product Can Be A Good Thing?!</p> <p>[00:28:02] Our Title Sponsor: <a href= "https://edgeofthewebradio.com/seranking">SE Ranking</a></p> <p><strong>Barry Blast from Search Engine Roundtable:</strong></p> <p>[00:32:09] Barry Blast 1: Poll: Most SEOs Won't Recommend Using AI To Write Content - <a href= "https://www.seroundtable.com/seo-poll-ai-writer-34774.html">Link</a></p> <p>[00:34:39] Barry Blast 2: