55. When Your Sales Tactics Don't Work, Learn to 'Sell The Way You Buy' with David Priemer

<p><span style="font-weight: 400;">Founders often push their products by highlighting the features and functions they offer. While it’s best to create a product that solves a problem, the right way to reach and engage your customer requires a different approach altogether.</span></p> <p><span style="font-weight: 400;">You might be pushing your product or service too much that you’re creating unnecessary friction for your customer. So take a step back because there is an art to modern selling.</span></p> <p><span style="font-weight: 400;">Why do buyers buy? Today, we chat with David Priemer, a research scientist turned tech entrepreneur. We go over the importance of messaging, focusing on pain points, how to build trust, the value of having a natural conviction towards your product, and more.</span></p> <p><span style="font-weight: 400;">Get into the show now to learn the science behind sales.</span></p> <p> </p> <p><strong>Resource Links:</strong></p> <ul> <li><span style="font-weight: 400;">Brett Trainor Website (</span><a href="https://bretttrainor.com/"><span style= "font-weight: 400;">https://bretttrainor.com/</span></a><span style="font-weight: 400;">)</span></li> <li><span style="font-weight: 400;">“3 Stages of Startup Growth and How To Breakthrough” (</span><a href= "https://bretttrainor.com/resources/"><span style= "font-weight: 400;">https://bretttrainor.com/resources/</span></a><span style="font-weight: 400;">)</span></li> <li><span style="font-weight: 400;">“Sell the Way You Buy” by David Priemer (</span><a href= "https://cerebralselling.com/book/"><span style= "font-weight: 400;">https://cerebralselling.com/book/</span></a><span style="font-weight: 400;">)</span></li> <li><span style="font-weight: 400;">Cerebral Selling Website (<a href= "https://cerebralselling.com/">https://cerebralselling.com/</a>)</span></li> </ul> <p> </p> <p><strong>We’ll be talking about:</strong></p> <p><span style="font-weight: 400;">The negativity surrounding selling and the culmination of his book</span> <strong>[02:51]</st