54. How to Stop Being Boring - Mat Braddy, ex CMO Just Eat (Brand Founder)

<a href="https://imgur.com/N6yDc9f"><img src="https://i.imgur.com/N6yDc9f.jpg" title="source: imgur.com" /></a> <p>Mat Braddy was the CMO and brand founder of <a href="https://justeat.com">Just Eat</a> during their meteoric rise from a small tech startup to their IPO at ~$2 billion.</p> <a href="https://imgur.com/G6HQbhS"><img src="https://i.imgur.com/G6HQbhS.png" title="source: imgur.com" /></a> <p>As their CMO Mat was in charge of creating the brand that changed the face of takeaways as we know it. His background in creative marketing provides fascinating insights into how to build a creative vision that consumers buy into and notice.</p> <p>We talk about his work since with Rock, Pamper, Scissors and his new project to help reduce finance problems from Overdrafts with the company Updraft.</p> <p>With his success from the Just Eat IPO we also dive into topics such as what does a human do when they don't need to work for money at all and existential questions about how to find meaning in your life when it doesn't have meaning.</p> MATS CURRENT PROJECTS His main goal is developing his screen writing and film career. When he isn’t doing that he is mentoring startups that are striving to make a difference in the world. His two biggest projects at the moment: UPDRAFT <a href="https://imgur.com/Hty6Zo6"><img src="https://i.imgur.com/Hty6Zo6.jpg" title="source: imgur.com" /></a> An innovative solution to help reduce the negative impact of Overdrafts. You can use Updraft to replace your expensive overdraft and chip away at your debt. Updraft predicts your spending and alerts you before you overspend. If your in an overdraft they can replace it with a low cost loan so it’s easier to get out of your overdraft. PATCH PROPERTY <a href="https://imgur.com/pRMmzn6"><img src="https://i.imgur.com/pRMmzn6.jpg" title="source: imgur.com" /></a> Renting has become increasingly difficult. At Patch, their vision is to make life easier for those involved in renting in as many ways as we can. If you're looking to rent they can help