523: Improving the Flexibility of your Category Management Skills w/ Steve Trussell

<p><span style="font-weight: 400;">Some categories of spend are dependable and constant. Their reliability makes them seem like they’ve been the same forever, which gives procurement a comfortable opportunity to manage them with equally consistent strategies and results. It is hard to think they will ever change; until they do.</span></p> <p><span style="font-weight: 400;">How can you stay ahead when disruption strikes your spend category?  How can procurement introduce the required flexibility while continuing to achieve steady results?</span></p> <p><span style="font-weight: 400;">In this episode, we’re sharing a session from Categorypalooza 2022 during which SpendPro and marketing category expert Steve Trussell shares the core approaches that will serve you well during times of change. He also describes the strategies he uses to stay on top of evolving categories while continuing to deliver value.</span></p> <p><span style="font-weight: 400;">Listen to the conversation facilitated by Kelly Barner to learn:</span></p> <ul> <li><span style="font-weight: 400;">About the current state of marketing: what has changed and what has remained the same?</span></li> <li><span style="font-weight: 400;">Time-tested approaches that will serve you well during times of volatility and change, regardless of what category of spend you manage</span></li> <li><span style="font-weight: 400;">How to ensure that procurement’s strategies and execution align with what the business really needs</span></li> </ul>