#48: Why You Need PR and How to Use It to Increase Visibility for Your Brand with Alessandra Pollina

<p><span style="font-weight: 400;">In Episode 48, Alessandra Pollina shares what PR is, why we need to use it, and how to get started!  If you have had PR on your to-do list for a long time, you are not alone!  Knowing where to get started and what to focus on is one of the biggest hurdles we face as entrepreneurs.  Connect with Alessandra below or in The Determined Mom Community!</span></p> <p><span style="font-weight: 400;">Website:</span> <span style= "font-weight: 400;">https://pollinapr.com</span></p> <p><span style="font-weight: 400;">Podcast: https://link.chtbl.com/fmepodcast</span></p> <p><span style="font-weight: 400;">LinkedIn: https://www.linkedin.com/in/alessandrapollina/</span></p> <p><span style="font-weight: 400;">Instagram: instagram.com/pollinapr</span></p> <p><span style="font-weight: 400;">Facebook Page: https://www.facebook.com/pollinaPR</span></p> <p><span style="font-weight: 400;">Alessandra Pollina grew up in a small town in Vermont before moving to Boston to attend Boston University’s College of Communication. She obtained a Bachelor of Science in Communications with a focus on public relations, and a minor in anthropology. Throughout her college years, she held many internships in the PR field at some of the best agencies in Boston. This vast array of experiences became the foundation of her PR career and positioned her to launch her own company, Pollina PR + marketing, a full-service boutique PR and marketing agency, in 2012 at just 23 years old. </span></p> <p> </p> <p><span style="font-weight: 400;">In addition to offering full-service PR, Alessandra also loves to work one on one with business owners to train them on the tactics, strategy, and implementation best-practices for carrying out their own PR and marketing, so that they are empowered to promote their businesses and build their brands. She offers individualized training, in-person workshops, and a self-paced online course all to this end. She gets particularly fired up by working with fellow female entrepreneurs and loves to t