#412: Seth Godin: The Story Behind My New Book, The Song of Significance

<p class="MsoNormal"><span style= "mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"> Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, <em style= "mso-bidi-font-style: normal;">The Song of Significance: A New Manifesto for Teams.</em> </span></p> <p class="MsoNormal" style= "border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 0in; mso-border-shadow: yes;"> <span style="color: black;">Improve your storytelling immediately with my </span><a href= "https://businessofstory.thinkific.com/courses/the-abt-of-agile-communications"><em style="mso-bidi-font-style: normal;"><span style="color: blue;">The ABTs of Agile Communications</span></em></a><a href= "https://businessofstory.thinkific.com/courses/the-abt-of-agile-communications"><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: blue;">™</span></em></a> <span style="color: black;">quick online course to learn the agile narrative framework that all influential business communication is built. </span></p> <p class="MsoNormal" style= "border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 0in; mso-border-shadow: yes;"> <span style="color: black;">Grab your copy of </span><a href= "https://www.amazon.com/dp/B09B1WP2JX"><em style= "mso-bidi-font-style: normal;"><span style="color: blue;">The Narrative Gym for Business</span></em></a><em style= "mso-bidi-font-style: normal;"><span style= "color: black;">, </span></em><span style="color: black;">a short guide on crafting ABTs for all of your communications. </span></p> <p class="MsoNormal" style= "border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 0in; mso-border-shadow: yes;"> <span style="color: black;">Read </span><a href= "https://www.amazon.com/Brand-Bewitchery-System-Spellbinding-Stories-ebook/dp/B089DNJBYT/ref=sr_1_1?crid=DJY4NVR5PNIZ&keywords=Brand+Bewitchery&qid=1641589519&s=digit