388 | News from the EDGE | Week of 1.25.2021

[00:03:37] Price Drops Featured in New Google Rich Results Consumers love finding out about price drops, and Google is launching a new rich results feature to highlight product price drops. Online retailers just need to use the right structured data to get in on it. By Roger Montti   [00:07:20] Do Contextual Links in Featured Snippets Threaten Click-Through Rates? SEOs are concerned that more links in such a high-visibility search results feature will hurt brands by potentially reducing click-through rates. Is this a legit concern or just SEO panic? By George Nguyen   [00:14:09] Google Turns up the Heat Down Under Everyone knows Google doesn’t pay content publishers to link to their sites, right? Except Google just agreed to do that in France. So where does that leave Australia? By Barry Schwartz