387: Why You Should Sell Less and Build an Undeniable Offer with Author and Entrepreneur Alex Hormozi

<p><span style="font-weight: 400;">Get ready for a crash course in bootstrapped sales, investing, and crafting an undeniable offer. </span></p> <p> </p> <p><span style="font-weight: 400;">Alex Hormozi sold everything and left a consulting job to work in the fitness industry—that’s when his love of business began.  </span></p> <p> </p> <p><span style="font-weight: 400;">Alex now has a portfolio of 7 businesses valued at $85 million a year, including acquisition.com, which helps service-based businesses scale and multiply profits. In his new book,</span> <em><span style="font-weight: 400;">$100M Offers: How To Make Offers So Good People Feel Stupid Saying No</span></em><span style="font-weight: 400;">, Alex shares his lessons on crafting an offer to scale a business. </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Nathan and Alex discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Alex’s goal to become a billionaire in 10 years</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How he went from losing money in his business to making $36 for every $1 spent</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why he and his partner are giving away everything once they die</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">His tiny market, big money process of finding niche markets</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you should sell less than your ability to sell</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why rushing is the biggest mistake by young entrepreneurs</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more entrepreneurial advice...</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span styl