372. The Future Of The Fitness Industry - with Peter Taunton

<p><strong>In This Episode You Will Learn About:</strong></p> <ul> <li style="font-weight: 300;"><span style="font-weight: 300;">How reading people is a superpower</span></li> <li style="font-weight: 300;"><span style= "font-weight: 300;">Finding your niche and serving them incredibly well</span></li> <li style="font-weight: 300;"><span style= "font-weight: 300;">Thriving during COVID-19</span></li> <li style="font-weight: 300;"><span style= "font-weight: 300;">Offering a flexible product</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">The importance of discipline and ambition</span></li> <li style="font-weight: 300;"><span style= "font-weight: 300;">Slowing down and grinding less</span></li> <li style="font-weight: 300;"><span style= "font-weight: 300;">Having street-level generosity</span></li> </ul> <p> </p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 300;"><a href= "https://www.petertaunton.com/"><span style= "font-weight: 300;">petertaunton.com</span></a></li> <li style="font-weight: 300;"><a href= "https://www.instagram.com/peter_taunton/"><span style= "font-weight: 300;">instagram.com/peter_taunton</span></a></li> <li style="font-weight: 300;"><span style= "font-weight: 300;"><a href= "https://elevarelabs.com/">elevarelabs.com</a></span></li> </ul> <p> </p> <p><strong>Show Notes:</strong></p> <p><span style="font-weight: 300;">Peter Taunton is a legend in the fitness industry, founding many successful fitness chains—most notably Snap Fitness. He went the opposite direction that everyone else was trending when he set out to start that company. He’s won numerous business awards, including the incredibly elusive Ernst and Young “Entrepreneur of the Year.” He believes that anyone can be successful with enough passion. As a franchised business, he has a keen observation on the difference between franchisees who are crushing it and those who continue to tread water. He is also one of the most giving people I have met, and you’re going to love the story of how he make