#371: Customer-Led Innovation and Entrepreneurship

<p>Today’s episode is a case study of leadership, a commitment to customers and other stakeholders – including the environment – and how a modern, learning organization created not just a new business, but the leading business in its category. </p> <p>In less than five years, <a href="https://www.urbn.com/our-brands" target="_blank" rel="noopener noreferer">URBN Brands</a>’ <a href="https://www.urbn.com/our-brands/nuuly" target="_blank" rel="noopener noreferer">Nuuly</a> has gone from a concept to the leading company in the clothing rental subscription business, surpassing Rent the Runway in terms of the number of subscribers.  </p> <p>Nuuly’s <a href="https://www.linkedin.com/in/kim-gallagher-b11151a/" target="_blank" rel="noopener noreferer">Kim Gallagher</a> shares the story of how URBN identified a new business opportunity through customer insights that leveraged its core competencies – including its enlightened leadership team and the broader, supportive organization – and the not purely incidental benefit of a clothing business with more social responsibility in terms of sustainability. </p> <p> It&#39;s an inspiring lesson that the power of customer-led innovation, a willingness to take risks (especially amid the COVID pandemic) and a leadership team that empowers a learning organization can do great things that benefit all stakeholders in a pretty short period of time.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/phillipsrubin/" target="_blank" rel="noopener noreferer">Phil Rubin.</a> </p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.urbn.com/our-brands" target="_blank" rel="noopener noreferer">URBN Brands</a></p> <p>2) <a href="https://www.urbn.com/our-brands/nuuly" target="_blank" rel="noopener noreferer">Nully</a></p> <p>3) <a href="https://www.linkedin.com/in/kim-gallagher-b11151a/" target="_blank" rel="noopener noreferer">Kim Gallagher </a></p>