31. Renae Bunster, Bunsters Worldwide // The Sh*t-Hot Marketing Strategy That Worked For "Sh*t The Bed Hot Sauce" - And That Could Work For Your Business Too

<div> <p>Grab a glass of water, because we've got a fiery guest for this episode of The Make It Happen Show! Get ready to hear about how to build a cult brand following from the brilliant, the bold, and the brains behind Bunsters Worldwide Hot Sauces, Renae Bunster. (How bold? Her most popular hot sauce flavour is called "Sh*t The Bed"!)</p> <p>Bunsters is a fun, multi-million dollar brand that's sold in over 600 stores in Australia, and Renae's sauces have gained cult-status at home and overseas. Listen to pick up some hot business tips from Renae, like why you shouldn't hedge your bets on going "viral" (unlike Renae), why you need to proceed with caution and do plenty of research before expanding into international markets (unlike Renae), and why you shouldn't use profanities in your business' name... Are you picking up on the theme here?</p> <p>This episode, like Renae's sauce, packs a serious punch, and will go down as one of our favourite episodes of The Make It Happen Show to date. Why? Listen along to find out now.</p> </div> <div>Timestamps:<br /> <span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> [2:14] How Bunsters built their online cult following<br /></span><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">[4:47] The importance of streamlining your online content<br /></span><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">[6:35] Balancing on-brand content vs customer reception<br /></span><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">[8:30] Bunsters' overarching mission<br /></span><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, '