276: How Zakia Blain of FBF Body Determines When To Pivot In Business REWIND

<p><span style="font-weight: 400;">In this rewind episode, Zakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot. </span></p> <p><span style="font-weight: 400;">Her company started with a fitness challenge, and when her doctors told her that she couldn’t work out anymore due to an illness, she pivoted into shapewear. </span></p> <p><span style="font-weight: 400;">Then, when the pandemic hit and people were not going outside and didn’t need as much shapewear, FBF Body pivoted into athleisure apparel.</span></p> <p><span style="font-weight: 400;">FBF Body’s highly sought after shapewear and fitness apparel has taken on a cult following of its own, largely in part due to Zakia’s open and honest method of sharing herself actually wearing it and looking amazing while doing so.</span></p> <p><span style="font-weight: 400;">On this episode, Zakia shares:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she builds anticipation for her products</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she manages and plans out her inventory seasons in advance</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Her monthly drop technique for new items and so much more</span></li> </ul> <p><span style="font-weight: 400;">Check out this episode and others on</span> <a href= "https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323"> <span style="font-weight: 400;">Apple Podcasts</span></a><span style="font-weight: 400;">,</span> <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t"><span style="font-weight: 400;"> Spotify</span></a><span style="font-weight: 400;">, and watch on</span> <a href= "https://www.youtube.com/sidehustlepro"><span style= "font-weight: 400;">YouTube </span></a></p> <p><strong>This episode is brought to you by:</strong></p> <p><a href="https://go2.spectrumreach.com/