231: Focus IN on where you want to WIN - with Ed Camargo, Managing Director, Incubeta

<p>Welcome back to America’s leading higher education podcast! In this episode of The EdUp Experience, sponsored by <a href="http://evolllution.com/"><strong>The EvoLLLution</strong></a>, we welcome the Managing Director of <a href="https://www.incubeta.com/"><strong>Incubeta</strong></a>, <a href="http://linkedin.com/in/ed-camargo-62530954"><strong>Ed Camargo</strong></a>. &nbsp;Ed brings his twenty years of digital marketing experience with the advice to "focus IN on where you want to WIN". &nbsp;He highlights the massive auction environment of higher education today - an auction at scale - where David has to compete with Goliath. &nbsp;So, how can David compete with Goliath in the online space - according to Ed, the answer is simple. &nbsp;Data Science. &nbsp;Ed also defines "lifetime student value" and discusses how the higher ed marketing landscape is shifting. &nbsp;</p> <p>Over his 20 years of experience in digital media advertising, Ed has helped clients develop valuable consumer engagements by finding data-driven connections between SEM, Social, Programmatic Display, and Creative. In his role as Managing Director NMPi US, he takes that experience and adds it to award-winning technology and innovative creative production. The result is the delivery of advanced analytics-led digital marketing, focused on how people are now engaging with media and connecting with brands.</p> <p>Thanks so much for tuning in. Join us again next time for another episode! &nbsp;Contact Us!</p> <p>Connect with the hosts - <a href="https://www.linkedin.com/in/elvinfreytes/"><strong>Elvin Freytes</strong></a><strong>, </strong><a href="https://www.linkedin.com/in/elizabethleiba/"><strong>Elizabeth Leiba</strong></a>, and <a href="https://www.linkedin.com/in/joesallustio/"><strong>Dr. Joe Sallustio</strong></a></p> <p>● If you want to get involved, leave us a comment or rate us!</p> <p>● Join the EdUp community at <a href="https://www.edupexperience.com/"><strong>The EdUp Experience</strong></a>!</p> <p>● Follow us on <a href="http