206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger

<p>Don't try to beat the competition. Instead make it irrelevant by:</p> <ol> <li>Defining a new category</li> <li>Developing the category</li> <li>Dominating the category</li> </ol> <p>Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode. </p>