194: The Power of Visuals: How Video and Photos Can Help Share Your Sustainable Story | Marketing Tip Monday

<p class="MsoNormal"><strong><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> 97%</span></strong> <strong><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> of people start their search for a local business online</span></strong> (<a href= "https://www.linkedin.com/pulse/97-people-who-need-find-local-business-first-searched-deborah" target="_blank" rel="noopener">Linkedin, 2019)</a>. When someone looks up your business, what do they find? Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to pay you a visit?</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">Now, if you are thinking that you do not love the photos that show up when you google your business, it may be time to <em><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> update your imagery</span></em>!</p> <p class="MsoNormal">Your property is <em><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> booming</span></em> with interesting visuals that will entice future customers. Here are <strong><span style= "font-family: 'Calibri',sans-serif; mso-asc