193 - 5 Out-of-the-Box Tips for Holiday Jewelry Sales Success

<p><span style="font-weight: 400;">In this episode, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you'd like to check those out as well. </span></p> <p><span style="font-weight: 400;">Ep. #97:</span> <span style= "font-weight: 400;"><a href= "https://joyjoya.com/planning-jewelry-ecommerce-for-holiday-2020/">https://joyjoya.com/planning-jewelry-ecommerce-for-holiday-2020/</a><br /> </span> <span style="font-weight: 400;">Ep. #138:</span> <a style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href= "https://joyjoya.com/holiday-jewelry-marketing/">https://joyjoya.com/holiday-jewelry-marketing/</a></p> <p><span style="font-weight: 400;">I won't be repeating any of that content in this episode, so I suggest you review those as a primer. Here's a summary of the out-of-the-box tips I'll be covering:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Create a proprietary holiday or special event</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Think about giftable bundles, upsells, and cross-sells</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Forget discounting for BFCM - surprise and delight instead</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Add direct mail to the mix</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Update and add to your top-of-funnel content</span></li> </ul> <p><span style="font-weight: 400;">Sparkle Award:</span></p> <p><span style="font-weight: 400;">Icebox -</span> <a href= "https://www.nytimes.com/2022/08/29/fashion/jewelry-electronic-mining-recycling.html"> <span style= "font-weight: 400;">https://www.nytimes.com/2022/08/29/fashion/jewelry-electronic-mining-recycling.html</span></a></p> <p><span