190: It's here! The Online Course You Need to Tell Your Sustainable Story | Marketing Tip Monday

<p class="MsoNormal"><span style="mso-bidi-font-weight: bold;">It’s here!</span> The simple yet powerful tool to help you and your staff tell your Sustainable Story – the <em>brand new</em>, <a href="https://vineyardteam.thinkific.com/courses/sustainable-story" target="_blank" rel="noopener"><span style= "mso-bidi-font-weight: bold;">30-minute online training course</span></a>.</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">When asked about the importance of sustainability in a variety of industries, <strong>over 80%</strong> of respondents <span style= "mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">said it’s important in food and beverage, according to</span> <a href= "https://www.sipcertified.org/What%20Sustainability%20Means%20to%20Consumers_2022%20Morning%20Consult.pdf"> <em><span style="color: #1155cc;"><span style= "-webkit-text-decoration-skip: none; text-decoration-skip-ink: none; white-space: pre-wrap;"> Morning Consult’s 2022 Sustainability Report</span></span></em></a><span style= "-webkit-text-decoration-skip: none; text-decoration-skip-ink: none; white-space: pre-wrap;">.</span></p> <p class="MsoNormal">Sustainability is being talked about more and more these days. We hear from our members that they don’t always know how to <strong>communicate</strong> sustainability effectively.</p> <p class="MsoNormal" role="presentation"><span style= "-webkit-text-decoration-skip: none; text-decoration-skip-ink: none; white-space: pre-wrap;"> That is why we have created the Sustainable Story online course so that you can learn what it means to be sustainable, how sustainability adds value to your wine, and how you can