#19: Using StoryBrand to Sell to Businesses & Directly to Customers

<p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> We get this question all the time: “My business is unique and I help customers fix a very specific problem, but will the StoryBrand framework actually work for my marketing?”</span></p> <p> </p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> You've been heard and we are answering! In this series, we are answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work if you sell to businesses and directly to customers?” And you’ll definitely like what we’ve got to say!</span></p> <p> </p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> You’ll also hear from StoryBrand Certified Guide Hunter Davis. Hunter shares how he helped a client serving both businesses and individual customers differentiate between the problems they solved for each audience and how that increased engagement! You can contact StoryBrand Certified Guide Ryan Toth directly at</span> <em><a href= "https://www.clarifyyourmessage.com/hunter-davis-b2b-storybrand-consultant-california"> ClarifyYourMessage.com/Hunter-Davis-B2B-Storybrand-Consultant-California</a></em><span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">.</span></p> <p> </p> <p>--</p> <p> </p> <p>Every week on Marketing Made Simple, market