165 My Tool to Write Sales Copy that Moves Your People to Tears

<p>When it comes to copywriting, there’s a lot of focus in the online business space on <em>tactics</em> for things like “conversion” and “customer acquisition.” </p> <p>I call that HEAD messaging. As in ~ it gets you all wrapped up in figuring out your copy with your head. What you’re <em>supposed to</em> say.</p> <p>I teach HEART messaging. Because…</p> <h3><strong>Connected copy comes from writing with your heart, not your head.</strong></h3> <p>It’s less about an intricate web of logic-based tactics…and more about creating connection, making people feel seen, and <em>moving</em> them to action. </p> <h4><strong>It’s still effective. It still “converts.” But it also builds trust, feels in your integrity, and is</strong> <strong><em>in relationship</em></strong> <strong>with your people.</strong></h4> <p>When I’m working with copywriting clients, I have a specific process to pull this more connected messaging to the surface so I can see the threads and weave them all together. </p> <p>In episode #165 of Unforgettable, I take you through that connected copy process (and p.s. there’s a free worksheet – see below!)</p> <p>Listen in.</p> <h3>Deeper support from me:</h3> <ul> <li><strong><em>What’s your Messenger Archetype?</em></strong> <a href="http://adriadecorte.com/quiz" target="_blank" rel= "noreferrer noopener"><strong>Take the quiz</strong></a>.</li> </ul> <ul> <li>I lead <a href="http://adriadecorte.com/mastermind" target= "_blank" rel="noreferrer noopener"><strong>Messenger Masterminds</strong></a>for women coaches ready to feel solid in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. <em>Limited spots.</em></li> </ul> <ul> <li><strong>As a</strong> <a href= "http://adriadecorte.com/copywriting" target="_blank" rel= "noreferrer noopener"><strong>Copywriter</strong></a> <strong>+ Messaging Expert,</strong> I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it <em>moves</em> them to sign up.