158. Christina Livada, President of Chappy Wrap, on Growing a Family Owned Business, Rebranding Your Perfect Product & Connecting With Your Customers

<p>Today&#39;s guest, Christina Livada, is the President of Chappy Wrap. Founded in 2006, ChappyWrap is a family-owned business run by mother-daughter duo Beth LaSala and Christina Livada, based in Portland, Maine. The duo makes products that bring comfort to everyone, everywhere, starting with the best blanket you will ever own.</p> <p>Years ago, their family-owned a reversible, extra-large, cotton-blend blanket woven with a lamb design. Treasured and loved, they curled up with it, fought over it, and snuggled with it when they were sick. It was a vital part of their family and home. It’s the blanket that started it all. Years later, it felt impossible to find a blanket that matched the size, versatility, and durability of their family heirloom. So, they decided to create one. ChappyWrap has one simple mission: provide comfort to everyone, everywhere with the best blankets in the world. Calming, warm, and a breeze to care for, your ChappyWrap is sure to become an essential part of your everyday life! With a ChappyWrap, no matter where you are—you&#39;re home.</p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/howdshedothat/support" rel="payment">https://podcasters.spotify.com/pod/show/howdshedothat/support</a>